Website Migration
SEO Service
without Traffic or Ranking Loss
Planning to change your domain, platform, or design? A website migration is a critical moment where one technical mistake can undo years of hard work. We are a team of dedicated specialists who live and breathe SEO migrations. We act as your expert partners to safeguard your rankings, protect your organic traffic, and secure your revenue throughout the entire process.
Trusted by 500+ businesses worldwide
What to expect from our SEO migration service?
When you partner with us, you're not just hiring a vendor; you're gaining a dedicated team focused entirely on protecting your online revenue and rankings. We handle all the technical complexity and project management, allowing your team to focus on running your business with complete confidence.
Dedicated Project Management
You will have a single point of contact and receive clear, regular communication.
Complete Technical Execution
We handle everything from the initial audit and redirect map to post-launch monitoring.
Full Transparency
You receive the project plan, all audit files, and a final report detailing the outcomes.
Peace of Mind
Our entire focus is on protecting your business's most valuable marketing asset, allowing your team to focus on their core work.
What our clients say
The migration was flawless. Not only did we maintain our rankings, but we actually saw improvements within the first month. The peace of mind was invaluable.
"After a previous migration disaster with another agency, we were terrified to try again. These specialists made it completely seamless. Our traffic is now 15% higher than before.
"🎯 Our Promise to You
What's the difference between a standard migration and an SEO migration?
A standard migration focuses only on the technical task of moving the website's files and database. The goal is to make the new site "live." This approach often ignores the impact on search engines, leading to significant traffic loss.
An SEO migration is a strategic process where preserving and improving your search engine rankings is the top priority. It includes the technical move but adds critical layers of analysis, redirect mapping, and testing to ensure a seamless transition for both users and Google.
Standard Migration
(Developer-Led)
Primary Goal:
Make the new site functional.
Focus:
Design, features, and database transfer.
Risk:
SEO is often an afterthought or completely ignored.
Outcome:
Significant, often permanent, drops in traffic and rankings.
SEO-Focused Migration
(SEO Specialist-Led)
Primary Goal:
Preserve & grow organic traffic.
Focus:
301 redirect mapping, technical SEO, and link equity transfer.
Risk:
Risk mitigation is the core of the entire process.
Outcome:
A seamless transition with stable or improved SEO performance.
When is an SEO migration necessary?
An SEO-focused migration is critical during any significant website change. Our expertise covers every scenario:
Rebranding or New Domain
Moving your website to a new brand name or URL.
Platform Migration (CMS)
Migrating from one system to another (e.g., WordPress to Shopify, Drupal to Webflow).
Website Redesign
Launching a new design with changes to site structure or code.
Merging Multiple Websites
Consolidating several web properties into a single domain.
Moving to HTTPS
Securing your website by moving from HTTP to HTTPS.
Site Architecture Restructuring
Making significant changes to your URLs, categories, or navigation.
International Expansion
Correctly implement hreflang and other international SEO signals so search engines deliver the right content to the right global audience.
URL Structure Changes
We create a comprehensive 301 redirect map to preserve link equity when you alter categories or URL patterns.
International Expansion
We correctly implement hreflang and other international SEO signals so search engines deliver the right content to the right global audience.
URL Structure & Architecture Changes
We create a comprehensive 301 redirect map to preserve link equity when you alter categories or URL patterns.
How to avoid the most common website migration risks?
A successful migration isn't defined by what you do, but by what you prevent. Most migration failures don't happen because of one catastrophic error, but from a series of small, overlooked details that cascade into a major problem.
Incomplete Redirects
A flawed redirect strategy is the leading cause of migration failure, causing valuable backlinks to point to dead ends and traffic to disappear.
Our Solution
To prevent this, our professional standard involves a meticulous process: we discover and map every single old URL to its new, relevant equivalent, and then rigorously test this entire redirect map on a private staging server. This ensures your site's authority is transferred flawlessly before your new site ever goes live.
Content Gaps and Metadata Loss
Your content and metadata (like titles and headings) are what earn your rankings. If these critical elements are accidentally lost during the move, Google will see your pages as less relevant, causing rankings to drop.
Our Solution
Our process prevents this by creating a complete content inventory of your original site and then running a data-driven comparison against the new site in staging. This allows us to find and fix any gaps before they can ever affect your live performance.
Broken Internal Links
Internal links guide both users and search engines through your site. If they break during a migration, it creates a poor user experience and signals a low-quality site to Google.
Our Solution
We prevent this proactively by crawling the new site in its staging environment to find and update all internal links to their correct new destinations. This ensures a fully connected and functional site structure from the moment of launch.
Analytics & Tracking Errors
Without accurate analytics, you are flying blind—unable to measure success, diagnose issues, or track revenue. A common oversight is broken tracking scripts.
Our Solution
Our standard is to audit all existing analytics tags, implement them correctly on the staging server, and then verify they are firing properly both before and immediately after launch. This ensures you have reliable data from the very first minute.
What to know before starting your SEO migration?
Get answers to the most common questions about our migration process.
Our launch process is meticulously planned to ensure downtime is kept to an absolute minimum, typically lasting only a few minutes. The final switch from the old site to the new is always scheduled during a period of lowest traffic for your business (such as late at night or over a weekend) to avoid any disruption to your users and operations.
No reputable agency can guarantee Google's behavior. However, our entire migration framework is designed for one primary purpose: risk mitigation. While minor, temporary fluctuations in traffic are normal as search engines process the changes, our process is built to prevent the major, permanent drops that plague poorly managed migrations. We conduct intensive post-launch monitoring to track key performance indicators and ensure they return to or exceed their benchmark levels.
The cost is not one-size-fits-all, as it is influenced by three main factors: the size of your website (the total number of URLs), the type of migration (a simple domain change is less complex than a full platform move), and the overall technical complexity of your site (e.g., custom code, e-commerce functionality). We provide a custom, transparent quote based on these specific project needs.
A typical project can take anywhere from 4 to 12 weeks from start to finish. The most critical and often longest phase is the pre-migration strategy and planning. This upfront investment of time is essential to ensure a smooth, predictable, and successful launch.
For a smooth process, we typically require administrative access to key platforms. This includes your website's CMS, hosting or server, your domain registrar panel, and your analytics tools like Google Search Console and Google Analytics. The security and confidentiality of your data are our highest priority at all times.
Yes, absolutely. A rollback plan is an essential insurance policy for any professional migration. Before we launch the new site, we take a final, complete backup of your old site. In the highly unlikely event of a catastrophic failure during launch, this allows us to quickly revert to the previous, stable version of your website, minimizing any potential business impact.
We build and test everything on a staging environment. This is a private, fully functional copy of your new website hosted on a server that is blocked from search engines like Google. This allows us to perform rigorous quality assurance, test all redirects, and validate content and functionality without any risk to your live site. It's a critical step for a flawless launch.
Still have questions?
Every migration is unique. Let's discuss your specific situation and requirements.